Helping Ambitious Creators Build Brands That Command Respect

At Force of Focus, we help ambitious creators and professionals build brands that command respect and attract high-end clients. Most talented people get stuck undercharging, overthinking, or chasing the wrong clients, and we believe your brand should reflect who you are—and work for you. Founded by Michael Getz, Force of Focus combines strategy, alignment, and actionable tools to help you lock in your identity and brand voice, attract clients who value your expertise, build systems that support sustainable growth, and connect with a community that pushes you to level up. Our flagship programs, including the Luxury Client Edition + Challenge, aren’t worksheets or cookie-cutter courses—they’re brand weapons designed to give you clarity, systems, and support so you can stop chasing clients and start commanding them. Join us to find your focus, sharpen your strategy, and build a brand that draws the right clients to you.